King Price - Art direction for Kingdom Agency

A proactive tactical PR idea with a strategic objective - to overcome the perception that insurance companies don't care about the customer and only want make money. With the Cape water crisis, we launched a #DonationDance campaign whereby they donate a 5L Bottle of water for every person who posts a donation dance video on social media - some schools got involved with donation dances during assemblies & sporting events, challenging other schools - seeing massive donations and extensive PR covering for King Price - helping position them as the insurance company that really cares.